https://www.podbean.com/media/share/pb-kevh8-1483b1b

Welcome back to Business and Beauty, The Podcast.

We’re here to discuss your downturn in sales and the disparity in revenue among businesses, while others flourish, and what the key differences may be, and your steps to reflect and pivot towards a more sustainable business model and ideal client through harder times.

• Observations in the City: Noticing lines outside luxury stores like Dior, reflecting on spending habits during economic challenges.
• Understanding Your Ideal Client: Identifying and aligning with the ideal client’s needs and values.
• Offering What Clients Want: Confidence in the offer suite and creating opportunities for clients to buy.
• Making It Easy to Buy: The importance of a simple buying process, illustrated with a HelloFresh example.
• Rebooking and Client Feedback: Strategies for rebooking clients and understanding their needs.
• Pivoting and Changing: Adapting to shifts in client needs and finding unique selling points.
• Taking Action: Encouragement to take action, reflect on the ideal client, and make buying easy.
• Conclusion: A call to action for listeners to reflect and take steps to align with their clients.